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Ember LeadFlow

Built for contractors & home-service businesses

Turn website inquiries into organized jobs.

Ember LeadFlow gives contractors one place to capture estimate requests, photos, customer details, and follow-ups — without digging through texts, emails, and voicemails.

See LeadFlow in Action→View How It Works

Built around your business.

Ember connects LeadFlow to your website and configures the estimate intake, project fields, lead stages, and follow-up workflow around the way your company actually works — not a generic off-the-shelf CRM.

The Problem

Stop losing estimate requests in the noise.

Most contractors do not need another generic CRM. They need a clear path from website inquiry to completed job.

Leads scattered everywhere

Estimate requests land in texts, emails, voicemails, and sticky notes — with no single place to manage them.

Missing project details

Half-finished inquiries force more phone tag before you can even start an estimate.

Photos arrive separately

Customers send job photos through whatever channel is convenient — and they get lost.

Forgotten follow-ups

Without a clear next-step date, warm leads cool off while you are busy on the job site.

No visible pipeline

It is hard to see what is new, what needs an estimate, and what is already scheduled.

Endless phone tag

Incomplete intake means more back-and-forth before you know the real scope of work.

How It Works

From estimate request to finished job.

  1. 1

    Customer submits an estimate request

    A multi-step form on your site captures the inquiry in a structured way.

  2. 2

    LeadFlow collects the details that matter

    Project type, budget range, timeline, location, description, and customer photos.

  3. 3

    Everyone gets notified

    Your business receives the lead. The customer receives an automatic confirmation email.

  4. 4

    The lead lands in a private dashboard

    Search, filter, and open each inquiry with the context you need to respond.

  5. 5

    Manage it through completion

    Update status, priority, notes, last-contact and next-follow-up dates from inquiry to finished job.

Features

Everything you need to run the inquiry — not a bloated CRM.

Smart estimate forms

Multi-step intake for project type, budget, timeline, address, and description.

Photo uploads

Customers attach job photos with the request so you see the site before the first call.

Private dashboard

Password-protected admin access to review and manage every lead in one place.

Lead pipeline

Statuses from New through Contacted, Estimate Sent, Scheduled, and Completed.

Follow-up tracking

Track last-contact and next-follow-up dates so nothing slips through the cracks.

Customer email templates

Send manual customer emails from simple templates without rewriting the same reply.

Lead search & filter

Find leads quickly by status, priority, or the details you already captured.

Business notifications

Get notified when a new estimate request comes in so you can respond faster.

Mobile-friendly management

Review leads and update status from the phone when you are between jobs.

Secure access

Private lead storage with persistent photo storage and password-protected admin entry.

Built for

General contractorsRemodelersPlumbersHVACElectriciansPaintersLandscapersExcavatorsConcrete contractorsFence & deck companiesRoofingGarage door companiesTree servicesOther home-service businesses

Real-world implementation

First built for J3:16 Contracting

Originally built for J3:16 Contracting, LeadFlow replaced a basic website inquiry process with structured estimate intake and a private lead-management dashboard.

The production system demonstrates the core LeadFlow workflow in a real contractor business — without inventing results we cannot prove.

  • Website estimate intake
  • Customer and project information
  • Photo uploads
  • Lead organization
  • Status tracking
  • Follow-up information
  • Customer email workflow
Visit J3:16 Contracting

Product Demo

Interactive LeadFlow Demo

Sample data — explore how the system works. Stats, leads, and revenue figures below are fictional examples for demonstration only — not real customer information.

Interactive LeadFlow Demo

Sample data — explore how the system works.

Sample data only

All leads, stats, and revenue numbers below are fictional examples for demonstration — not real customer or business data.

Total Leads

24

Sample

New Leads

6

Sample

Estimates Sent

9

Sample

Scheduled Jobs

5

Sample

Potential Revenue

$48k

Sample

Sample lead

Kitchen remodel inquiry

Jordan Miles · Portland metro · Sample customer

ID · LF-1042
Service
Kitchen Remodel
Budget range
$15k – $25k
Timeline
Within 60 days
Location
Sample City, OR

Looking for a full kitchen refresh including cabinets, countertops, and flooring. Attached three reference photos with the estimate request.

Photo 1
Photo 2
Photo 3

Last contact

Mar 12, 2026

Next follow-up

Mar 15, 2026

Internal notes

Sample note: customer prefers evening calls. Waiting on cabinet preference before sending estimate.

Demo controls only — actions do not send messages.

Packages

Built around your business — not a one-size plan.

Pricing is scoped to your workflows, website needs, and integrations. Optional ongoing hosting, support, and automation are available after launch.

LeadFlow

For businesses that already have a website

Structured estimate intake, private lead dashboard, notifications, and follow-up workflow — built around how your crew actually works.

  • Multi-step estimate request form
  • Photo uploads & private storage
  • Lead dashboard with pipeline statuses
  • Business + customer email notifications
  • Follow-up dates, notes, and priority

Custom quote · starting project based on scope

Request a quote

Website + LeadFlow

For businesses that need both

A modern contractor website paired with LeadFlow so marketing and lead management work as one system from day one.

  • Custom business website
  • Estimate request integrated on-site
  • Full LeadFlow dashboard & workflow
  • Launch support and handoff
  • Optional hosting, support, and automation

Custom quote · starting project based on scope

Request a quote

Next Step

Let's build LeadFlow around your business.

Ember can combine your website, estimate intake, lead organization, and follow-up workflow into one custom system — configured for how your company actually works. This is an implementation project, not a self-serve software subscription.

Talk to Ember

Prefer the main contact page? Open the Ember contact form with LeadFlow already selected.